Color theory for designers




Color theory math: RGB and CMYK models


What’s inside it?

In computers, there are two methods to mix colors. These are RGB and CMYK. RGB color scheme means you are adding colors. CMYK color scheme means you are subtracting colors. JPEG or PNG images use the RGB color scheme. In CMYK, if you add all four colors then you get black. Meaning it is a subtractive model.  


How to use the color wheel: complementary, triadic, tetradic, analogous, and monochromatic color schemes. 



What’s inside it?

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All brands have a certain color palette that resonates with their brand identity. How to choose that color palette? Here are some readymade formulae. But which triad or tetrad of colors should your brand choose? Or, should you go for a monochromatic color scheme? If so, then which color?

Logos, color palettes, and brand personalities

The Color Green



What’s inside it?

Green is the color of nature. How can your brand leverage this powerful color to build its brand identity? Green and blue can give soothing effects. Green plus yellow energizes with subtlety. How subtle do you want to be while using your green? 


Are you planning to decorate a landscape?


Color theory landscape design tips for real or virtual worlds.



What’s inside it?

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If you have a balcony garden then color theory could help you make it seem roomier. What do you want a garden for? To sit and relax? To work from home? Learn about the colors of leaves and flowers you should go for. 





The Color Grey





What’s inside it?


Dark grey is a symbol of authority. Wikipedia and Nissan look great with their grey logos. Is grey always dull? How can playful brands leverage the power of grey color? Can grey have undertones? Explore the numerous possibilities of this neutral color. It is so versatile that any marketing team can implement it in their color palettes.


The Color Orange



What’s inside it?


Orange means appetite. Orange is a fruity color. It is always warm. But, you could mute it to match your brand personality. Besides, orange provides many options. Mango has one type of orange color. Pumpkin is another shade of orange. Melon is yet another shade. Learn more about what kind of orange your brand should use. It is not a versatile color. It will either resonate very well with your brand or never fit in your color palette. 


Color theory yellow-orange



What’s inside it?

If you chose orange then you might have loved yellow-orange the most. It gives a more specific meaning to your yellow. It also adds power to your brand. What people see in your social media posts is what people think about your brand. So, here are some readymade tips for yellow orange.


Color theory architecture tips





What’s inside it?

Can architects use color theory? How should you paint a bedroom? What colors go well with a bathroom? If you want to go monochromatic then consider using color bias, saturation and value. Purple and green are the best options if you want to go monochromatic. Give your neutral colors a subtle meaning. Use undertones. Make a small room look spacious. Here is a cheat sheet of all an architect could do with color theory.


Color theory undertones of color explained




What’s inside it?


If you are wondering what the heck this ‘undertone’ is then here is a blog for you. Color theory hue, saturation, and brightness. And how that can change the meaning of your design. Know what? Any yellow will not do the trick that the specific yellow color will do. I will not tell you any RGB value. But, by reading these blogs, you will make them out on your own.

Warm, cool, and neutral colors



What’s inside it?
Red is warm but there are cool reds too. Blue is cool but there is warm blue too. We cannot call a color warm or cool as such. Because we seldom have pure colors. All our colors come with undertones. Yet, here are all a graphic designer needs to know about warm and cool colors.

Long story short: Here is a YouTube video that summarizes this plethora of information in five minutes.




Learning by doing




Here is how I applied the illusion of depth to a simple floral graphic.


Four different princess castles use purple and blue colors. Try to use them with different saturations, temperatures, and values. They will convey different meanings.



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